Glamorous Beauty App

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Category: UX & UI
Project Details

Client: General Assembly, SF

Date: Oct 2016 to Dec 2016

Link: Prototype

Link: Project Details

GB is a Beauty on Demand App for busy women, with busy schedule, that do not have time to get their beauty service(s) done. For this project I was able to use industry standard tools such as Sketch, InVision, Photoshop, and Axure to create user flows, site map, prototypes and wireframe design solutions. I created a full suite of UX documentation for a digital product, from user personas to interactive prototypes. My objective was to connect and convey how insights into customers' behavior - from problems to solutions - can optimize any product and service.

Problem Statement

Busy women find that it's very important to look good and feel confident, but it’s difficult for them to find ways and time to get their beauty services done as a result of their routine.

Hypothesis

We believe that on demand beauty services is what busy women need to achieve their beauty goals in their busy schedule. We will know this to be true if we see they referred the App to at least three friends in one week.

Research Plan

The research goal was to learn what beauty services women get more often, what services they think are more important on their daily basis, their motivations to get those services, and about their beauty routine.

User Interviews

Women between 23 to 45

Christy

”I feel great, it makes me more confident. It makes me feel good because it looks good. I feel much better when I have my hair done. For me it's a need, because I have a lot of hair and if I don't take care of it, it get super ugly. So it's definitely a confidence booster.”

Celestina

”I think to me the way I look is very important, it gives me confidence. So I would say like nails, mine are not done now and I feel like shitty, but nails and makeup. I have makeup on everyday.”

Malady

”At least for me, it was very relaxing. Like in that hour I didn't have to do anything. I just have to be sitting there.”

Meet...

LOUISA JOHNSON

Project Manager
I think to me the way I look is very important, it gives me confidence. So I would say like nails, mine are not done now and I feel like shitty, but nails and makeup. I have makeup on everyday.
Age: 27
Income: $85,000
Location: San Francisco
Education: College Grad
Status: Single
Hobbies: Gym, travel, go out for dinner and drinks, movies and shows
User Goals/Needs
Get beauty service(s) anytime, anywhere.
Look good and feel confident
Pain Points
Louisa is super busy and does not have extra time on her day to spend going to a bbeauty salon to get her needs done.

Meet...

JENNIFER MADISON

Creative Director
I feel much better when I get my hair done. For me, it’s a need because I have a lot of hair and if I don’t take care of it, I feel ugly. So it’s definitely a confidence booster, also a special treat for myself to relax and my husband loves it.
Age: 41
Income: $170,000
Location: San Francisco
Education: Masters
Status: Married / 2 kids
Hobbies: Shopping, movies and shows, spend time with her family, travel.
User Goals/Needs
Have a relaxing experience and be beautiful for her husband.
Pain Points
When she’s not working, she’s taking care of her family. Have someone that can go to her house while she watches her kids on the weekends.

Sketch Prototype

Wireframe

High Fidelity Prototype


Project Details

Client: General Assembly, SF

Date: Oct 2016 to Dec 2016

Link: Prototype

Link: Project Details