Dwell Candy

Everyone should have access to a well-designed home.
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Category: Branding, Web Design & Development
Project Details

Client: Dwell Candy

Date: January, 2018

Link: dwellcandy.com

Founded in 2013 and based in San Francisco, Dwell Candy connects clients with passionate and experienced designers who will bring to life the home of their dreams. Dwell Candy hired me as a consultant to rebrand the company, focusing on the need for sophistication, style, and something that would withstand with trends and time.
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The new logo and visual identity shows the new face of Dwell Candy, a sophisticated brand that shows current and potential clients that the company is keen to grow through investment in design. I chose black as the main color given its sophistication and simplicity and the adjacent color - orange - was chosen to simulate gold. Gold is a warm color, traditional, and it's associated with brightness.

My scope also included re-designing and re-developing their new company's website to become a resource for hiring new interior designers and a showcase for potential clients. I used WordPress so Candy would have a certain level of independence when managing the site after I completed my scope. The website if fully responsive which allows it to resize appropriately across a wide range of devices including desktop computers, laptops, tablets and smartphones.

Project Details

Client: Dwell Candy

Date: January, 2018

Link: dwellcandy.com

Client's Feedback
"It was a pleasure to work with Fernanda. She took the time to understand the style I wanted to incorporate for my business website along with designing a clean and modern logo. From start to finish, she was an extreme professional - always submitted edits and updates on a timely manner. Working with her was fun, inspiring and an overall success. I highly recommend her for your Design needs."
- Julianna Marinho, Design Director