I was one of Betamark´s co-founder and as the lead of Design. I was responsible for creating the company's logo and as well as all the design assets - such as website, business card, corporate presentations, email marketing graphics, printed events' signs, and more.
The logo creation was inspired in a shape of a bulb, representing ideas, knowledge, and intelligence. The B and M resembles the bulb shape and I used different colors to highlight each letter. Blue was chosen to evoke trust and intelligence. The vibrant tone of blue was chosen to associate with enthusiasm and express importance. Combined with grey it gives the logo an overall sober look.
The first version of website was built in HTML & CSS, but as the company evolved and we were uploading content constantly - such as articles and event calendar - we felt the need to have a blog format website instead, so I re-developed the website in WordPress.
Besides all the design work, I was also responsible for helping the team with marketing solutions to build brand awareness. I developed a weekly e-mail marketing design system where Betamark could send its community the latest news in the marketing field, articles, blog posts, and keep them updated with Betamark's events calendar. I also built the company's corporate presentation which was used as a marketing deck as well as an intro presentation during Betamark events.
Branding / Visual Design / User Interface / Marketing