Initially I partnered with Amrap Gear to create their brand. They needed a logo that expressed the global scope of their company, while also highlighting its product and the creators behind the brand. Amrap Gear is a brand created by athletes for athletes and they offer products for enhanced performance in the most physically demanding training. The logo has a shape of a barbell with a kettlebell inside and a bold font with impactful colors - black, red, and white.
After I finished the entire brand identity, they invited me to partner up and be part of their company to lead their marketing and branding efforts. I was responsible for the full design assets such as business cards, product packaging, website design and development, glove design, graphics for the Amazon.com product's page, as well as the marketing strategies and campaigns in the Amazon Seller Central platform and graphics such as social media graphics, email marketing layout, and more.